Neue Autumn is a new meat packaging business that falls between conventional meat and alternative products called lab-grown meat.

This is a technological advance in food production and the future of farming which required an identity to represent both farming and science behind it. The theme of the brand strictly follows a hexagon shaped pattern for a complex product and primary components and chemical structure of protein itself.

This involved package development that carried that theme further within its shape.

The primary colour was intended to show both a natural and environmentally brand and forward thinking in the future of farming livestock.