Tapped magazine is focused on the local beer scene, brands, exploring the history & cultures behind their brews, and events. It shines the spotlight to the local & in house micro breweries that are often over-looked amongst the larger brands.

The target group for the magazine is ages 25 to 35, to people with a greater interest towards beer, different brewing techniques and flavours. Their hobbies of common interest include sharing few drinks with friend or co-workers after a hard day’s work. To encourage fellow craft seekers to scope out their local establishments that offer more than just conventional.

The design concept behind the theme of Tapped magazine uses a set of colours that may appear more often throughout the industry. The colour of beer bottles and labels just to name a few. However, every so often an issue will devote its entire cover to that specific feature article. Whether it’s the changing of the nameplate or background colour, but maintain the same structure of the theme.